I’ve noticed many people are not huge fans of in-house supermarket brands but in reality they’re pretty much the same as expensive name brands without the million dollar marketing budget. It’s wrong to say in-house brand names are not good quality, well designed or well thought out. Come on, why would anyone spend money to produce food that won’t sell or will taste crappy?
The famous President’s Choice is, in my opinion, an underrated brand. When I was little, I remember my parents and other parents were skeptical about it was dirt cheap. I was looking at a friend’s blog the other day and she was raving about this blood orange and lime Italian soda she had. Blood orange flavor? Yum but who guessed that it was a PC’s product?
I haven’t gone to Superstore or Loblaws for a while, so I decided to visit the website before traveling to a store. And goodness gracious, President’s Choice has beautiful photography, web design and tons of food products! You can search through categories, courses, ingredients, products and much more. My favorite section was the “Ready in…” and “Skill Level”. I like how PC recognize foodies like me who are not as kitchen savvy as well as those busy bees do not have much time to cook at home.
PC has its own unique and recognizable branding, style and product lines such as President’s Choice, Blue Menu and Black Label. If you are all about organic and organic ocean, PC has your back with its own Green and Organic labels too. It’s rare for supermarkets not have their own organic or healthy choice section nowadays. It doesn’t really matter which supermarket you go to pick up your organic goods because that will not decrease the carbon footprint it already had by coming from Brazil or Peru. So why not buy your groceries at a reasonable price? Great food and successful dinner parties do not have to come from brand names and super expensive ingredients.
Speaking of dinner parties….. Don’t know how to cook for your Christmas Party guests? Screw the traditional food! Roast a chicken instead. Have small appies like the PC Festive Sliders or serve a Buttery Tomato Tart! You can be more creative by substituting the Turkey stuffing with Stuffed Sweet Mini Peppers!
With the recipes featured on the website and affordable materials at your local Superstore and Loblaws, I’m sure you will be able to host the best and most one of a kind Christmas party! But just be sure to invite us over and we will write about your food!
Any product you like online are available at Superstore, Loblaws, and Extra Food. President’s Choice is indeed worth switching supermarket for(TM) !
I too love PC, but in regards to in-house/generic brands, I recently started reading labels a lot more carefully. After finding that the Our Compliments beef broth from IGA has MSG in it, I was totally turned off.
Thanks for the tips. Reading the ingredients and nutritional chart is an important step regardless of the brand too I guess!